It has risen more than a 1000% since 2014 at less than 20 dollars. The brand equity is so strong that each time I passed by an Apple Specialty store, it is always packed with people. It has become a "must have" item to have despite many claims it has lousy battery power, software issues breakdown, etc. Personally, I have changed my Apple Watch twice for not able to get it to charged.
There were days when I go swimming without my watch and I felt a little weird and uneasy. That is when I realised how addicted I am to the watch, from tracking my daily steps to checking the weather ,etc.
The Daily chart a nice breakdown after it has risen so much this year, close to 50% since the start of 2023. I see some support from 183 to 186 level and will not rush to accumulate as Tech stocks have gone up quite a fair bit thus far so a retracement is healthy and much needed.