Model Day of event Event to Launch Day of Lauch
3g -1.7 -5.0 1.6
3gs 0.0 -3.0 1.0
4 -2.8 7.2 -0.7
4s -0.6 13.3 1.2
5 0.4 4.5 -0.3
5s/5c -2.3 -5.5 -2.2
Source : table doesn't paste well here : http://www.streetinsider.com/images/ckuploads/img/2014/09/08/iphonetrading.jpg
AVERAGE -1.2% -5.5% -2.2%
Can we use these facts to trade ? for me personally, no. What I mainly see in this data is investor reacting to new features on the iPhone. the iPhone4 was a major upgrade from the 3GS, the 4s came out right after MR. Jobs death, the iphone 5 came out with a new sensor button and iOS update. The 3GS and 5S/5C however were minor upgrades.
AAPL remains very attractive , so this trade remains open. Let 's see how the markets react to the iphone 6 tomorrow.