In very typical fashion, a blow off top signals the end to a very long bull run and the beginning of a consolidation phase for this once market leader. For future reference, if you ever see an asset double in price in about six months (in this case it was about 8 months) you should tell yourself 'that's a trap!'. Indeed, price collapsed coming out of that top and hasn't looked back since. While still bearish, it is far too late to consider playing AAPL to the short side (hence my neutral stance). The chart above outlines the various bearish technical targets that are currently in play and very near to being hit. Recent news of large increases to share buy back plans and a robust increase to their dividend will appease institutional investors (ie the 'value' players) but make no mistake, until we start to see some bullish price patterns develop, momentum investors will be on the sidelines for some time to come.