ALICE saw a huge launch on the Binance platform. On the first day, ALICE saw a huge move to the upside as investors FOMO'ed into this new gaming token.
However, after the first day, ALICE started trending downwards and investors quicly dumped the coin. This happens often with new Binance listings, see SHIBA for example.
With Gaming tokens being very interesting at the moment, investors took a new look at ALICE and deemed worthy of their money. A lot of buying has occured over the last couple of days, which launched the price to a new local high since trading on Binance.
If ALICE will break through the strong area of resistance between $21 - $24 in the coming days, I'd expect a push towards $30. In the longer-term, few weeks out, we might expect a new all-time high if price action continues to be bullish.