AMZN | Buy the Dip — Discount Zone Into Liquidity

📊 Daily Timeframe
On the Daily, #AMZN (Amazon.com Inc.) is in a clear uptrend — printing BOS after BOS to the upside while riding a clean ascending channel. Structure remains firmly in the bulls' favour.

After its recent push higher, price entered a corrective pullback and has now tapped into an Order Block (OB) at $233.59 – $240.62, sitting just below the 50% Fibonacci level ($238.82). That places price in a strong discount zone — exactly the kind of area where buyers look to load before the next leg up, rather than chasing the highs.

The trigger to watch on this timeframe: if the current daily candle closes positive and engulfs the prior day's candle, the probability strongly favours a move up toward the buy-side liquidity (BSL) resting above at $278.82. The bullish thesis stays valid as long as the Protected Low at $195.91 holds, with the Breaker Block ($188.71 – $198.99) as the deeper support beneath it.

⏱️ 15m Timeframe

On the 15m, price has already printed a CHoCH to the upside — the first early signal that momentum is shifting in line with the daily discount setup.

This sets up a clean opportunity: wait for a pullback, then a confirming iBOS, and enter long on that confirmation — targeting the daily buy-side liquidity above. We let the lower timeframe confirm before committing, rather than front-running the move.

🎯 The Game Plan

1. Daily: price sitting in the discount OB ($233.59 – $240.62), below the 50% Fib ($238.82).
2. Daily trigger: a positive daily close that engulfs the prior candle favours continuation higher.
3. 15m: CHoCH printed → wait for a pullback + iBOS, then enter long.
4. Target: the daily BSL at $278.82. Invalidation: a break below the Protected Low at $195.91.

📰 Fundamental Backdrop
The setup lines up with a constructive backdrop for Amazon. The company remains a core large-cap beneficiary of the ongoing AI and cloud buildout, with AWS still a central pillar of the broader technology trend, alongside its dominant e-commerce franchise. With large-cap tech demand staying resilient, the current pullback reads more like a reset into discount than a change in the bigger picture — exactly the backdrop you want when buying a dip in an uptrend.

This analysis will be updated as the market evolves.

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Best Regards, BigBeluga 🐳