In the five years before Amazon instituted Prime day, the share price grew by 225%. Now five years after the first one, the shares have since grown over 650%. There is also evidence that trading AMZN right after prime day is a worthwhile strategy. (Stay Tuned).
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This Article on Investopedia checks out performance data that supports the idea that Prime Day may be worth trading:
investopedia.com/news/how-prime-day-impacts-amazon-stock/