I suggest that you pay a lot of attention to the hourly chart on AMZN. It is THE most important chart during normal, uptrending times; don't care what anybody says. All the technical figures that allowed me to make a fortune on long AMZN trades are crystal clear on the hourly; ascending triangles are especially reliable, almost guaranteed gains. There's support at 2780; until and unless that is breached, one should not worry about lower targets.
@shantty0926, well if AMZN gets to 3000+, that may signal the kind of euphoria that coincides with market tops (hopefully short-term). In that case, the retracement would probably blow throgh 2780 and go to the support you referred to. As always, making predictions is darn hard.
@RocktheCharts, considering the +7% in two days on top of the "old" 2800 target (deriverd from a bullish ascending triangle on the hourly chart, worked like a charm as always), absolutely NOT. Don't chase prices, it always ends in tears... be prepared to buy on retracements, buy a little on short-term supports, a little more if it gets to longer-term supports, and be in the position to NEVER have to sell on a bad day. Shrug off the bad days, or use them to add at a discount, depending on your overall exposure. Learn to ride your winners longer than you feel comfortable; learn to add hedges via inverse ETFs on broad indeces to reduce portfolio volatility. Sticking with your winners through good and bad times gives you a "feel" for them that hyperactive traders will NEVER posses. That's your edge. Only sell what you need to buy some insurance, via puts or inverse ETFs (I prefer the latter beacuse they have no expiration, sooner or later you'll be able to sell them at a gain, provided you bought them during an euphoric time).