Q2 is expected to be good 1.New game on Crash Bandicoot sales 1.1 COD Pre-order sales 2.Frequent new contents(events)/ New updates on current games ->Increase playtime & Money gripping deals 3. Time Circle Advantage -> Summertime (Kids & Teens are able to spend more time & parents' money on their games) 4. Overwatch viewership has gone up since the last quarter
Current price action: -Investors are waiting for sales number and breakout at $50 -Any major good news will fuel the trend and start going up to fill the gap -Short-term trading investors are using EA/Market Index as an indicator to day-trade
Give it some time on ATVI, you will be surprised. Upcoming games are also money gripping products.