If you asked me what makes a stock underwhelming on the TSX, many things come to mind. BILZ has a price currently lower than its entry price, and given it is listed on TSX, NEO, and OTC markets, one would expect it to garnish at least some traction. However, BILZ's advertising has come under fire lately. It features mostly skinly clad women, and a guy who seems to be more about his look at me lifestyle rather than growing a multinational corporation. There is a thing such as negative brand equity value that can cause resistance to a stock and I feel like this is an example of one of them. Outside of that, they have an e-commerce store listed as a stock. This isn't that exciting of a business, and nothing is unique about it where it can have perceived value in an investor's eyes. Literally if people got the required THC and legal licenses, and launched a similar brand, they could on their own. That being said, I am also not really a fan of this market, but I'm still looking at it from a non-bias perspective. As always, everything I say is on an opinion based basis. Do your own due diligence and make investments at your own risk.