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CCL Products Ltd (CCL) is in the business of converting raw coffee beans into instant coffee granules/powder. The company is not only
India’s largest coffee processor, but it has the world’s largest single location plant and has top private label instant coffee manufacturers
across the globe as its clients. While prima facie it looks like a commodity conversion business, unlike tea or other commodities, coffee
processing is a specialist job as the flavour and consistency has to be maintained batch after batch irrespective of the input quality or
grade. Not many companies have been successful in doing this and hence, globally, coffee business has very little competition and high
Worldwide CCL’s coffee is being consumed at the rate of 1,000 cups per second. CCL exports its processed coffee to more than 90
countries and supports more than 250 brands with sustainable supplies — both quality and quantity. CCL has on offer more than 1000
recipes for the clients to choose from. It has a combined state-of-the-art manufacturing capacity of 35,000 MTPA, which is spread over
Duggirala (Guntur District of AP), Kuvvakolli (Chittoor District, AP), Switzerland, and Vietnam. Having succeeded in placing their coffee on
the world markets, CCL launched its ‘Continental Coffee’ brand for the Indian market, which should act as a major growth catalyst, going
ahead. With the help of its rich experience in the international markets, it has developed 250+ blends, claiming they are superior to its
competitors’ blends

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