NASDAQ:COKE   COCA COLA BOTTLING CO CONS
Shorting Coca-Cola bottling company.

Why?
Price is near 52 week high.
Recent strong rally in price, on no news.
Price stopped accelerating upward, slowing/stopping (bulls are done).
Consumer sentiment for sugary beverages continues to fall.
Biggest sales are Europe which is currently burning the Euro             .

Price targets
* 100
* 91

I'm not confident on the price targets, but I am fairly confident on the overall direction turning from up to down.
Coming right down just a bit faster than expected.
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