The TA should speak for itself. The current uptrend for COLM shows a continuation of the bullish recovery for this stock.
In addition, look at the macro-economic environment. With impending social restrictions caused by Covid-19s resurgence across the USA, and temperatures dropping, this is the logical time to invest in Winter Outerwear. Local businesses and public spaces will be closed soon, but that only pertains to indoor gatherings. As a result, people will flock to the outdoor patios and seating to comply with government regulations. VFC, which owns "The North Face" is also a suitable play given this development, but Columbia's technical indicators and pattern make this stock more enticing.
In summation:
Fed QE + Winter + Covid-19 + Indoor Gathering restrictions = COLM LONG
Personal Opinion & TA interpretation, not investment advice*