Technically Speaking Trading in the support zone. A break here could open the door for the 15 or even 10 level. IF things go right, the upside is pretty obvious, a 2x at least if get's near the high prints in 2014.
Fundamentals. Here is a summary of the company. Zacks has a nice write up. What to do? From these levels, the R/R favors the long side, in my opinion. I would look to stop out somewhere under 15-17.50. If these levels do hold, I am a believer in holding onto winning trades as long as possible, there could be some serious upside in the years ahead if they execute.