There is a potential that it could be setting up for a major down move that retraces a lot if its all time gains
Fundamentals- a few years ago they reshaped their business model and tried to refocus on what they do best- helping people sell stuff
Unfortunately that hasnt worked out too well and their competitors (Amazon, ETSY, etc- anybody else who helps people sell their stuff) have chipped away at their market share.
So in a nutshell I would say DO NOT "Buy it Now"- Buy It Later... because it will be much cheaper