Not much to see here yet, but I can imagine in a few years time given the popularity of online gaming we will see more and more betting on the outcomes of these online matches. Some of the esports events particularly in Asia attract MASSIVE numbers. Will add this to the watch list and see where it goes.
From their website: Our Mission is to define, shape and drive growth of the current and future esports wagering ecosystem by providing advanced product, platform and marketing solutions directly to service providers and customers.