Not a cruelty-free, vegan beauty company ELF, which makes the best primers on the market, beating its Q1 earnings estimate by 7 cents a share! Yes, indeed. In fact, they've beat earnings estimates four out of the last five quarters.
This low-cost drug store brand is eating up market share with its consumer-friendly price points and awesome products. As women emerge from their homes, they are putting on make-up again, and this brand is taking off, returning over 78% in the last year, beating out well-established brands like Estee Lauder.
Got dark under-eye circles? May I suggest their camo concealer? And a few shares to go with that as the company rides its 50-day EMA like the bull it is?
This is not trading advice. I use their make-up and own shares in the company - I like them that much. But, you do you!