While UlTA has a terrible performance ELF has powered higher on great volume and strong momentum. Entry level $18.50 Price target $ 20.50 Bullish volume | rsi breaking out | MACD and histogram bullish. Moving averages providing strong support. Short interest 9.8% , when will the pain get to much?
Company profile e.l.f. Beauty, Inc. is a holding company, which engages in the provision of cosmetic and skin-care product. It operates through the U.S and International geographical segments. The company focuses on the e-commerce, national retailers, and international business channels. Its product portfolio includes eyes, lips, face, kits, tools, and skin care categories. The company was founded in 2004 and is headquartered in Oakland, CA.