$ETSY attracts bullish analyst upgrade

Nomura Instinet analyst Mark Kelley initiated coverage on Etsy's stock with a Buy rating and a $70 price target.
Kelley said Etsy has demonstrated consistent management execution since 2017, and has reaccelerated the business through enhanced pricing mechanisms while educating and arming sellers with the right tools to succeed.
“Etsy has proved that the large conglomerate platforms don’t always win, especially when the category is anything but a commodity,” he wrote in a note.
The analyst said some of Etsy’s newly added programs, although very early, are likely to benefit sellers and allow the company to improve its margin profile as GMS growth continues.
“We’re also positive on Reverb, which isn’t baked in Street models and we believe this new category will likely prove that other verticals can be successful on the Etsy platform,” said Kelley.
The analyst is also positive on the newly added free shipping initiative on items over $35, as well as the Etsy Ads product: “While we have yet to see the impact on these initiatives, we believe they’re good for sellers, buyers, and the platform as a whole.”
Source Benzinga

P/e ratio 66.86 | very high but acceptable for a growth company
Short interest 12.16%
Company profile
Etsy , Inc. engages in the management of an online marketplace. It operates a technology platform which allows sellers to manage and scale their business. The company offers handmade products such as shoes, clothing, bags, and accessories. It operates through the United States and International geographical segments. The company was founded by Haim Schoppik, Robert Kalin, Jared Tarbell, and Christopher Maguires in June 2005 and is headquartered in Brooklyn, NY.
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