Re-release of the iconic Bronco and Ranger in 2020. New hybrid vehicles should do well, Light trucks and Mustang still sell very well. And the Lincoln brand is doing very well.
Heavy investment into future technologies. And are pushing hard into the global market. All seems like the upside to me. But it won't be a free lunch. It will be a bumpy road to the upside. All puns intended. lol. If you have a dividend/growth portfolio Ford is a no-brainer, (in my opinion). Just look Areas of value to get in and don't panic when you see huge pull-backs because that is just how the auto-industry is. Focus on the dividend growth. If they start to cut dividends, then it's time to get nervous.