They have been creative and really are there to stay it seems... but the price is a bit hot and may have to go in a wait and see zone.
Short 3% at 80.78, TP 55
Mobile advertising revenue represented approximately 66% of advertising revenue for the third quarter of 2014, up from approximately 49% of advertising revenue in the third quarter of 2013.
"This has been a good quarter with strong results," said Mark Zuckerberg, Facebook founder and CEO. "We continue to focus on serving our community well and continue to invest in connecting the world over the next decade."
Third Quarter 2014 Operational Highlights
Daily active users (DAUs) were 864 million on average for September 2014, an increase of 19% year-over-year. (The Street was at 851 million.)
Mobile DAUs were 703 million on average for September 2014, an increase of 39% year-over-year.
Monthly active users (MAUs) were 1.35 billion as of September 30, 2014, an increase of 14% year-over-year.
Mobile MAUs were 1.12 billion as of September 30, 2014, an increase of 29% year-over-year.
For earnings history and earnings-related data on Facebook (FB)
see the report for the fourth quarter in January. That's a lot on the places.