Flowers are still a favored gift choice, with the National Retail Federation (NRF) reporting that 35% of those surveyed plan to give flowers to their Valentine. Companies such as 1-800-Flowers.com (FLWS), which offers nationwide shipping, may experience an increase in business, as suggested by Kealy. Despite a dip from its 52-week highs, FLWS's stock price remains attractive.
Although the popularity of jewelry gifts has declined, according to NRF, it still commands the highest average cost per person at $30.34, totaling $3.9 billion in spending. The US Census Bureau data shows that the estimated value of jewelry and silverware shipped by manufacturers in the country was $6.5 billion.