timwest
Short

REPUBLISHING Green Mountain Coffee GMCR Short Sale

BATS:GMCR   GMCR
195 3 1
Just putting this one back on the radar - screen:

"
I liked GMCR             when it was down ahead of the holidays. It was a nice rebound and now that it is back up against resistance levels, it looks like a short-sale.

There isn't much volume on this last push and makes me think that maybe their numbers weren't as great as expected or their margins might be less than expected as they sold their Keurig machines at low prices this holiday season. Investors are not buying aggressively up here and short sellers might be covering to manage their losses.

Given that post-holiday expectations are easily dashed, I would think that there is more downside risk here than upside potential.

Cheers.

Tim
Monday, January 13, 2014 2:10PM EST"
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If you see my comment from 3 days ago, I covered this short position but I don't know how to make this short position "CLOSED" at this page. Let me know. Thanks.
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Call me trigger happy this morning, but with GMCR under 75 this morning, I couldn't resist covering. It seems a bit too much, too fast. Now look for another bounce back into supply over the next week to re-short. 10:23AM EST, Tuesday Jan 28, 2014
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timwest timwest
GMCR - now back up to 81 - and with the new K-Cup machine announced I will stand aside and see how high it can go.
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