Green Mountain Coffee GMCR getting high up here close to supply

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I liked GMCR             when it was down ahead of the holidays. It was a nice rebound and now that it is back up against resistance levels, it looks like a short-sale.

There isn't much volume on this last push and makes me think that maybe their numbers weren't as great as expected or their margins might be less than expected as they sold their Keurig machines at low prices this holiday season. Investors are not buying aggressively up here and short sellers might be covering to manage their losses.

Given that post-holiday expectations are easily dashed, I would think that there is more downside risk here than upside potential.


Monday, January 13, 2014 2:10PM EST
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GMCR is moving down nicely. Is anyone else in this trade?
SEE the related chart from 2 months ago on GMCR
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