PLAYA VISTA, CA / ACCESSWIRE / November 19, 2018 / American Premium Water Corporation (OTC PINK: HIPH ) (the "Company"), a diversified manufacturer, distributor and marketer of branded consumer products, announces it has signed and finalized a product license and sales distribution agreement with Canyon Create Corp. ("Canyon") (http://www.canyoncreate.com), the maker of Vanexxe, a varicose vein cosmetic masker, and Prickly Pear, a CBD-infused acne skin cream, among other patented topical and cosmetic technologies. This transaction was completed using restricted shares which cannot be traded for a year.
Ryan Fishoff, American Premium Water Corporation CEO , commented, "I am thrilled to announce the completion of this agreement after months of negotiations. Canyon has a number of interesting skincare products and technologies utilizing CBD oils. This agreement fits the Company's strategy of acquiring technology in the CBD space that can be leveraged to create premium lifestyle products. Vanexxe represents a category creator in the underdeveloped varicose vein treatment market. Prickly Pear is a unique formulation that uses CBD and related compounds to attack acne, a market that has been lacking a disruptive product since the development of Proactive. Canyon also has a number of other interesting technologies that can be incubated into very compelling consumer products, and I look forward to working with the Canyon team as we help market and develop them."
Canyon was founded by Campbell McAuley, a celebrity stylist and entrepreneur who has worked with celebrities such as Julianne Hough, Eva Mendes, Rebecca Romijn, Kate Winslet, Katherine Heigl, Jane Fonda, and Salma Hayek, among many others. In 2013, Mr. McAuley launched his line of haircare products called "Celebrity Style", which was sold on HSN. Mr. McAuley has worked with other brands as well, representing them on the cable shopping networks and "As Seen on TV" direct-to-consumer channels.
Mr. McAuley stated, "I am very excited to work with American Premium Water and Ryan's team. We all share the same vision for Canyon Create Corp. products. They will be great partners with valuable resources in place to launch the next great direct-to-consumer health products. Vanexxe addresses the need for an effective nonsurgical solution to bothersome and ugly varicose veins. Prickly Pear has the opportunity to be the next blockbuster acne treatment. Both of these products have the potential to be game changers by featuring CBD and CBG in their formulations."
"The management at American Premium Water feels the potential in the products that Campbell has developed is huge," added Mr. Fishoff. "The technologies are great assets that fit within our strategy to acquire innovative lifestyle products utilizing CBD compounds. CBG (cannabigerol) is another extract from Hemp that is only being utilized by a few companies for medicinal purposes. We are really scratching the surface here for its capabilities. In addition to the technology, these products fit within our existing distribution channels such as Saks and Bloomingdales. From previous experience, we have some other relationships in the beauty space that can be great outlets for these products. I look forward to working with Campbell to help his team expand distribution and sales, which will increase revenue for the Company and, in turn, should create an increase in shareholder value."