Show Me the Money! 14 July, 2020, by Vladimir Rojankovski, Chief Analyst, Grand Capital At the end of the first quarter of 2020, Harley-Davidson had $1.47 billion of cash on the balance sheet, and management is cutting costs to get through the pandemic, but Harley-Davidson may see full-year demand fall even further than it has in previous years. High unemployment isn't likely to put consumers in the position to spend on a consumer discretionary device like a motorcycle, and that slower spending could last for a while. However, technically Harley-Davidson stock is looking very strong and poised to make at least 5% up before its scheduled quarterly earnings release on July 21 since its EPS estimate of $0.08 is notably lower than both its $1.23 per share a year ago and $0.45 last quarter. Recommendation: buy before the earnings release.