Fundamentally, Holochain is pretty cool even if their project management is complete shit and they probably won't ever get anything real developed. That's okay though, we're only trading it for the pump.
Anyway, Binance normies are going to be looking for the really cheap satoshi coins, I think Pundi X and Bittorrent are the only other ones that are cheaper than HOT. But HOT doesn't make me want to take a shower after buying it like the others so we are going to go with this one.
Also has pretty good memes and community on /biz/. So you know it has dedicated bagholders.