I took a position in hershey for a few reasons. One is that it is at the bottom of the range, second is that it is showing bullish divergence on the MACD, and third is because the price of COCOA looks to me as if it is on its way to test the 200 week SMA (50%) down.
Cocoa down 50% will be a direct tailwind for this company.
All things considered above, you can also say that at 18 p.E this is a relatively cheap stock relative to the rest of the market, and it is indeed growing EPS at a fairly good rate.
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