If we look at all releases in the past 3 years, they work the same way:
1) if there's a strong prior move up, the stock crashes on release (even if it beats expectations 6-20%)
2) If there's a strong prior move down, the stock rallies on release (again, almost regardless of hit/miss on estimates)
The Q2 release had a scenario very similar to what's happening right before Monday's Q3 release - long rally up, sharp retracement, then flat and big rally on release. As you can see in the chart, it's in the same setup and if they print a decent number, we should be going up.