NYSE:JCP   J.C. PENNEY COMPANY INC HOLDING COMPANY
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JCP             been around quite some time and has been beaten down pretty bad. Some folks are betting it will be the next HPQ             come back story. It very well may be but there is a big difference between the two and that is the media. Folks like Jim Cramer were beating up up HPQ             and yelling sell, sell, sell all over the place. Here with JCP             folks are saying buy, buy, buy it seems. Even with earnings that were not quite as shoddy as it was thought they would be but shoddy still price popped on it.
It may be the next HPQ             and i will likely be a buyer around $6 ish             but for now ill place my bet on a short getting in around $9.53 with a stop at $9.75 and a target around $6.27.
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