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Jul 25, 2019 2:23 PM

JCP - Sephora Boosting Numbers for JCP Long

Description

PARIS (Reuters) - U.S. sales at beauty retailer Sephora picked up in the second quarter after a sluggish end to 2018, its parent LVMH said on Wednesday, citing its continued tie-up with U.S. department store J.C. Penney.

The 117-year-old money-losing chain, based in Plano, Texas and which has rolled out hundreds of Sephora shops within its stores across the United States, hired advisers to explore debt restructuring options, Reuters reported last week.

J.C. Penney Co Inc said in a statement it had no significant near-term debt maturities and was not preparing for bankruptcy. (Sources: finance.yahoo.com/news/j-c-penney-tie-favourable-124531920.html?.tsrc=rss)


J. C. Penney Company, Inc. is a holding company. The Company's business consists of selling merchandise and services to consumers through its department stores and its Website at jcpenney.com. Its department stores and Website generally serve the same type of customers, its Website offers virtually the same mix of merchandise as its store assortment and other categories, and its department stores generally accept returns from sales made in stores and through its Website. It fulfills online customer purchases by direct shipment to the customer from its distribution facilities and stores or from its suppliers' warehouses and by in store customer pick up. The Company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside JCPenney, home furnishings and appliances. In addition, its department stores provide its customers with services, such as styling salon, optical, portrait photography and custom decorating.

121.87M 07/15/19 (Short Interest)

P/E Ratio (with extraordinary items)
-0.76

Analyst Price Prediction: $1.34

Recommendation: HOLD
Comments
vinnie333
Sephora definitely drives traffic to JCPenney's stores. Time will tell but their new CEO Jill seems willing to do whatever it takes to turn things around.
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