Net-net KO has paid out about $10/sh in dividends since 1998, so the return has been positive, but it shows how long it takes to grow OUT OF A BUBBLE VALUATION, which KO was in that cycle 1997-1999. The current internet craze is justified based on future growth, but the problem is figuring out years from now which stocks will be good investments. KO is a great example of just how difficult it is to make money buying into a business at a very high price: Facebook investors take heed, for example.
Note the margins that KO has are stable at 18.8% after acquiring the bottling operations. Before that they were 22% and steady. From the year 2000 to 2012 KO had reduced the share count by a slight 2.45 Billion down to 2.25 Billion over years of "buying back" stock.
Enjoy this long term KO chart and enjoy the power of TradingView's charting capability. You have the power of history in your hands. Unleash yourself on the available data.
Tim 5:01PM EST FRIDAY, 8/1/2014