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cryptotradingnewbie1
Jul 9, 2018 6:52 PM

$LULU Short  Short

lululemon athletica inc.NASDAQ

Description

Reasons for taking this trade
127 as served as both support and resistance for LULU.
Noticing the pinbar on the hourly TF, I am going short.

Take Profit Levels
124$

Stop Loss Level
127.72

Risk to Reward
4.39
Comments
UnknownUnicorn3159981
Did you see this news..?

Amazon is coming for Nike, Lululemon, and Under Armour with its own sportswear brand.

Look out below..!

I think Nike will do fine, Under Armour could be bought out, LULU and its Chinese Knock-Off Apparel could be doomed!
UnknownUnicorn3159981
So, I am a bit confused. LULU is for one, a disgusting name for any apparel company without a marketable meaning. The company was founded in Canada, where Trump recently hit with Tariffs. Over 90% of the apparel they sell comes from China. So, with Tariffs on Canadian goods coming into America, and Tariffs on Chinese goods coming in from Canada, LULU is possibly in trouble. Not only should the Tariffs hit this over priced retailer of knock-off apparel, the stock is shockingly over priced compared to Dick's Sporting Goods, Nike, ADIDAS AG NAMEN, MICHAEL KORS HLDGS LTD and AMERICAN EAGLE OUTFITTERS among others. To top this argument off, LULU does not pay a dividend in which many others do. Why wouldn't you short the stock to $35 where it belongs? I am learning this entire trading game so please don't mind my questions, they are innocent but yet direct and on target. I try to research everything I can before making a comment and from everything I have seen and read, LULU's apparel is shockingly over hyped and upwards of over priced by 150%, compared to Nike and others. The apparel LULU sells for $100, I can buy from Dick's for only $34.00 and they're Nike Pro, not some no name knock-off brand. So using a $35 dollar stock price, and $3.00 earnings, unless I did the math wrong, that would give the company a P/E of around 11.67, where it should be trading. Even if Wall Street wanted to give the company more room for growth, using $45 and $4.00 earnings, the stock would be trading around 11.25 which is a perfect stock price and P/E for a company that sells the same knock-off products that can be purchased on Geek, Wish, Alibaba Express and other knock-off Chinese apparel sites. I do not short stocks. I am trying to learn the process. Thank you
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