$MCD With earnings tomorrow, will the trend continue?

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Let's take a long term look at $MCD on this chart.
Fundamentally this is obviously a strong company. In brief, net income has decreased from 2011, but we can see the price has made all time highs regardless.
The consensus estimate for earnings tomorrow (released during pre-market) is $1.16. A decline from the previous quarters earnings .

This stock has been in a strong Bull trend since 2004. If we defined trend as dipping below the 50 period moving average than this stock has stayed in trend for a longtime, really only making significant moves below the 50 period moving averages during periods of consolidation.

Price exited a 4 year period of consolidation. It has been on a bull run for the past year, with minor consolidation along the way up. A continuation of the trend would provide great opportunities for a long term trade. The best way to trade this would be a Bullish candle pattern confirmed with rising volume .
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