-ICO came out of nowhere in the midst of a huge marketing campaign.
-TenX already has a viable product and this looks like more of a copy.
-The logo looks a lot like an already existing logo of another project
-The company's mention of being involved with Visa has since been removed from their websites
-The is telling me to expect a bounce at best beyond this point
I mainly sourced this from Bitcointalk forums:
I got burned on this one, took a pretty big loss for not covering after the run-up. A foolish decision.