monday.com Ltd.
Education

Nested ARR Thresholds Are Not a Cohort Funnel

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Earnings releases often report the number of customers above several annual-recurring-revenue thresholds. The percentages can look directional, but the first task is to identify the data structure.

If the thresholds are “above $50K,” “above $100K,” and “above $500K,” the groups are nested. A customer above the highest threshold is already included in the lower thresholds.

A neutral workflow:

1. record the exact metric definition and measurement date;
2. mark which thresholds are subsets of others;
3. do not add nested counts;
4. subtract adjacent thresholds only to estimate mutually exclusive point-in-time bands;
5. keep those band counts separate from customer transitions;
6. look for a roll-forward of new logos, expansion, contraction, churn, and ending customers.

Two threshold tables from different dates are stock snapshots. Their net change is not automatically an upgrade count. New customers can enter directly into a high band, existing customers can move in either direction, and churn or definition changes can offset other flows.

The interpretation gains support when consistent future disclosures show higher-band growth alongside durable retention and a transparent transition bridge. It weakens if definitions change, retention deteriorates, or a small number of volatile contracts drives the highest band.

Educational information only; not investment advice. Company-defined operating metrics may change or be revised. This tutorial does not predict a security’s direction. Trading involves risk of partial or total loss.

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