$MSM with upside potential of 70% ??


Technical Wise:

After breaking out of the downtrend, it has been consolidating with healthy volume . Price also moving in higher low while the share price holding above 200-EMA. With this formation, I am expecting to see the price to challange recent high again and has upside potential of 70% which can meet RM 2.7, in mid-to-long term.

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I believe Malaysian sure has clues of brand of Gula Prai, and the company behind that is MSM , which they produce produces, markets and sells refined sugar products. After years down-trending, finally the share price finally break made a comeback in after FEB2021 , followed by good financial turnaround for 4Q2020 after 2 years of loss-making.

I remain bullish with the counter as the trading setup has sparks my interest. On its prospects wise:

🍬 The positive earnings can be sustained as the recovery of domestic sales as economy reopens and more socioeconomic activities leading to more product consumption including sugar .

🍬 Room to grow for the current utilisation rate of 47%, which the company aimed to grow the rate above 50% as mentioned in AR2020. This shall better improve efficiency and result in lower refining and production cost.

🍬 Increasing exposure potential in exports would benefit MSM , as the global sugar retail price has gone up. This put their exports segment to better margin given that they are able to sell at higher price. As in Malaysia, sugar price has capped at ceiling price of RM 2.85 per kg , if any news to revise the capped price would be good for MSM in general.

🍬 Good hedging position in raw sugar price. As the global raw sugar price has gone up to 19usd, it would not reduce MSM margin because the group has fully hedged its raw sugar for 2021 at 0.13-0.14 usd/ lbs while 85% of for 2022 at 0.16-0.17 usd/ lbs . It can secure better margin for MSM .

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