The use case in retail for customer intelligence is a potential game hanger but I don't believe in a project unless it's proven en mass and the market likes it. It's possible a lot of people could have privacy issues with a company knowing things about you before you say it with your mouth. We just have to play it by ear.
It's always a dangerous game trading newly listed coins/tokens. It's a game of catching knives and I wouldn't recommend it for anyone without significant trading knowledge or experience.
That said, it broke out of short term (30 min) channel and is now trading sideways in the mid 320s. Personally I'm going to try to get in very small with just 1/5th of my position at the 320 level and see how that goes before I decide on if I should buy any more. Its always nice to get in all your position at a low, but from experience, it sucks when what you thought was the bottom was just a temporary support.
Good luck all.
Disclaimer: this is not financial advice, do your own research.