NKE: Early reporting stocks set the tone for earnings season

NIKE is reporting earnings today AFTER the market closes. How the stock behaves will help determine how to trade this earnings season as we can begin to determine which of the HFT algorithms are being used and the expectations of the pro traders on how they are managing the pre-news they receive ahead of the retail crowd. Currently there is no viable pre-earnings run setup. The stock is bouncing around the previous all-time high area, without breaking to the upside.

HFTs have been in this stock on earnings report days in the past. The report needs to be very positive this time. The next few charts I use for analysis will be about studying these very early reporting companies and the HFT algo reaction. Stay tuned…