The long term trend reflects the situation of the harvests of oranges in Brazil and the United States. In fact the production is shrinking since 4 years and there no signals of improvement.
Since May 2012 the price of the concentrated orange juice is in a slightly uptrend, in the short term instead there is the opposite dynamik… but always remaining inside of the uptrend. Purely technical, the market’s now at the bottom of the uptrend and gives the opportunity to engage to the long side.