ThetaTrading
Short

It's No Gamble: A Major Top In Procter & Gamble

NYSE:PG   PROCTER AND GAMBLE CO
Although Procter & Gamble             delivered quarterly profit that topped expectations on Thursday, it marked the sixth-straight drop in sales. Revenue of $17.79 billion was below forecasts and lower than last year's $20.16 billion, as P&G continued to be weighed down by a stronger dollar that stripped the value of overseas sales. More pressure is yet to come as the Fed prepares its rate hike.

From a technical perspective, the Head&Shoulders pattern is almost complete. The price has broken down below the former trendline support. On Wednesday we saw a retest of that line - and the move lower. According to the Elliott Wave Principle, the usual minimum target for the unfolding correction is the extreme of wave (a) of Triangle. In this case, we expect a more severe correction below $67.29.
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