Locations tend to be in high population density areas, close to work, retail and residential facilities.
The subscription service is so low that even those that fail to make use of the facility tend to forget about cancelling.
Sold off in sympathy with stocks such as NASDAQ:PTON .
Stock remains 25% off recent highs, selling overdone.
Average analysts recommendation $81 | Overweight
Founded in 1992 in Dover , N.H., Planet Fitness (NYSE: PLNT ) is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. With more than 1,000 locations in 47 states, the District of Columbia, Puerto Rico , Canada, and the Dominican Republic, Planet Fitness' mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.
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