Apple is working on an app with fitness videos, codenamed Project Seymour.
Elite fitness instructor Jay Blahnik is running the project internally, according to a person familiar.
The guided workouts range from cycling to yoga.
The bullish narrative is PTON will be benefiting from the stay at home trend and the recent shut downs of gyms and other institutions on a global scale. BUT With a potential recession on the horizon, selling 2k bikes with a $39 a month subscription might not be the best business model.