Shown in the chart, there is a long-time ascending channel that ROKU is now set to either retrace a bit or breakthrough. Being overbought on RSI and StochFULL, the technicals show a higher chance of a drop then a breakthrough. Plus you add the volatility with the elections and risks of market-pullback, equates to a higher than normal risk-reward to go long here.
My advice, if you're not long already, don't chase it at this price. Wait for a pullback.
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The fundamentals of the overall market volatility and fear caused by the recent news of Trump and his wife contracting the virus make the analysis that much more plausible.