Walt Disney and Netflix became the leading companies in online broadcasting during the pandemic. But Roku, which makes streaming devices, had its best stock gain in the past year, which was more than 450%. And the company is just beginning to expand the scope of its services. According to management, in 2020, Roku OS was the best smart TV operating system in the US, accounting for 38% of smart TVs sold. Despite the high sales of the devices, Roku actually gets a lot of revenue from advertising sales. Advertisers are increasingly abandoning traditional TV channels and moving to streaming platforms that offer more accurate ad targeting, and Roku is preparing to take the maximum share of these sales.
From a technical point of view, Roku's share price rose from $58 to $485 a share last year. Now we are seeing a correction, but the company's quotes were not allowed to fall below the $322 level. It is worth noting that the values of the RSI indicator fell below the level of 30 for the first time in a year, this indicates that the shares are oversold and another wave of growth may soon follow, as it was in March 2020. A strong signal for buyers will be a breakdown of the $377 level, such a price movement will indicate the end of the downward correction and the resumption of the bullish trend with the first target at $485.
From a technical point of view, Roku's share price rose from $58 to $485 a share last year. Now we are seeing a correction, but the company's quotes were not allowed to fall below the $322 level. It is worth noting that the values of the RSI indicator fell below the level of 30 for the first time in a year, this indicates that the shares are oversold and another wave of growth may soon follow, as it was in March 2020. A strong signal for buyers will be a breakdown of the $377 level, such a price movement will indicate the end of the downward correction and the resumption of the bullish trend with the first target at $485.