Roku, Inc.
Long

ROKU — Trend Reversal | Upside Potential +200%

158
This long position was opened today in the Premium channel.
The idea remains valid and can still be considered by those who haven’t entered the position yet.

✅ Roku, Inc. #ROKU is a leading streaming platform and Smart TV operating system, monetizing through advertising, subscriptions, and content distribution. The company is one of the key beneficiaries of CTV (Connected TV) growth and the shift of advertising budgets from linear TV to digital platforms.

📊 FUNDAMENTAL ANALYSIS

🟢 Strong strategic position in the CTV market
Roku remains one of the largest independent platforms in the U.S., with a massive user base and high engagement.

🟢 Advertising segment growth
The main driver is the recovery and further expansion of streaming ad spend, where Roku holds a systemically important position.

🟢 Improving margins
The company has gone through a tough cost-optimization phase, laying the groundwork for better operating performance in the next growth cycle.

🔴 Still unprofitable at the net income level
The focus on scaling and ecosystem investments continues to pressure bottom-line results.

🔴 High sensitivity to the advertising macro cycle
During economic slowdowns, Roku shares may exhibit elevated volatility.

🛠 TECHNICAL ANALYSIS

❗️Timeframe: MONTHLY

📈 LONG

▪️ Price breaks above and holds above the EMA 200 on the monthly TF — a key long-term trend-reversal signal
▪️ EMA 50 turns upward and begins converging with EMA 200
▪️ Formation of a long-term accumulation base after the 2021–2022 bearish collapse
▪️ RSI exits the depression zone, forming a bullish structure without signs of overbought conditions
▪️ MACD / OsMA show positive divergence and steady histogram growth, confirming a trend change
▪️ Breakout of a massive W-pattern

The current ~$107–110 area acts as a key confirmation level for the reversal and transition into a trending growth phase.

↗️ TRADE

🎯 T1: 155.23
🎯 T2: 176.72
🎯 T3: 328.67

📊 Upside potential:
— to T1 ≈ +40%
— to T2 ≈ +60%
— to T3 ≈ +208% — a long-term scenario targeting a return to historical overheated zones

💼 PORTFOLIO

#medium_term_management

⚠️ Published ideas are not investment advice and reflect the author’s personal opinion. Risk management is a mandatory condition for operating in the markets.

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