Rovi Corporation ( ROVI ) is a IT services and consulting firm with a focus on digital entertainment. The company’s is currently trading around $23.85 in a 52 week range of $16.00-$26.55. The has been performing well over the past year with shares rallying over 32% in the past 12 months. Options action in ROVI during today’s trading session would suggest that traders believe this trend will continue and that ROVI will be strong through April expiration. Late in the session a trader bought 2,418 ROVI Apr 25 Calls for $0.93. This is a very large block that represents more than 11 times the average daily option in ROVI . Shares of ROVI are also trading well above the and the future cloud is sloping higher suggesting there is more potential upside in ROVI . We believe that this strong orderflow and chart set up signals for a long position in ROVI .