Hard to believe but recent all time low and the possibility to see market to enter a serious correction of up to 20% drop next few months, and company's warning on sales may finally give short sellers what they dreamed as it has been lately for many heavily shorted stocks. Will $SODA squeeze the short sellers, it looks far away possibility at least for now. If you decide to take a short position, monitor closely and do more homework before you book your seat. If you want a real time alert try www.2waytrading.com