Yes, Branson did unethical things to the company, luring traders to buy the stock after the successful flight. Then dumping 500m spo. It was liquid then, so i guess there was no other opportunuty to do so.
Nevertheless the company is unique and there is no other public competitors for this sector.
Reasons to go up:
1. Fundamentals are much better compared to after covid times. There was a complete uncertainty about the stock. But it still traded in 15-20 range. Even in complete fear there were believers, satisfying demand. 2. The sentiment is incredibly bearish, no sellers left. 3. Huge accumulation zones. Big players entered the 15-20 range, they protect their positions. This is 101 why VPVR zones and levels work. 4. Do opposite what banks say. They have incentives to manipulate the price as they have the influence to do so. They can accumulate positions, generating better price. BTW JP Morgan's target downgrade caused little to no fluctuations in price. There may be little to no sellers.