STORM has been falling for a long long time. It is possible that it has found its bottom and won't fall more down.
Storm Play intends to expand the notion currently at work in BitMaker – the primary type of person who uses BitMaker currently is actually just one of six different types of “players” in the Storm system. They are classified as basic “players” who are motivated by rewards. StormX sees several other types of people being served by the new system. (some FA and facts about STORM).
If it breaks the downtrend we can see then a huge comeback of this coin as their marketing team is one of the best in the market!