Coors (TAP) looks like it will be taking the back the HKEX:75 level after Buds woke ads have likely offended some of its customers. Customers will be voting with their wallets, lets see how this will do against the macro environment.
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We've hit first target now, and reaching for the HKEX:75 target
Is Coors sold globally like BUD? What is the market cap of BUD compared with TAP? What percent of BUD revenue comes from outside North America? Was the ad campaign in question conducted only in North America? In the last earnings has BUD's sales in Europe, S America, Africa, and Asia decreased or increased?